HDR In Real Estate

It is my opinion that high dynamic range (HDR) photography is finally getting some serious press and taken seriously. In the beginning, it seemed if everyone liked the “Harry Potter” or painterly look. Now that those kink of photos have ran the gamut, I think that that more natural looking photos will appear. I’m not knocking the artistic look, to each their own.

I got a call from one of my former employers. They own a real estate magazine as part of their product portfolio. The economy was in the middle of crashing, and a builder REALLY needed to sell this model home. What the magazine was looking for was something different on a budget. This is the typical scenario anymore. More for less. What was I going to come up with for cheap? HDR.

I arrived at the model with the magazine manager and she saw me pull out my tripod, electronic release and camera. With a puzzling look on her face she asked, “That’s it?” I replied, “Yup. Trust me.” Famous last words. We looked around the house and knowing that this was going on the cover and possible center spread, we wanted to feature the best parts of the home. In the thumbnail above, this was the common area. This home like most Florida homes, has a open floor plan. Looking out from the front door, I could see the waterway. I opened up the sliding doors and we had and unobstructed view of the water. This was the selling feature of the home.

I got back as far as I could and with the camera fitted with a 12mm-24mm lens. I was able to get just about everything in. I choose f/16 to make sure that I had long depth of field. I fired off 9 shots in bracket mode and I was done. I came back to the office and assembled the photos in Photomatix. Lastly, I proceeded to do some clean up in Photoshop and I was done. No fancy lighting, no assistants holding equipment, nada and nothing.

This ran as the cover. This is the landscape version, however we used the portrait version for the cover. Not all HDR has to be artistic. It can actually show up on real magazines if restraint is used. Click on the thumbnail for a bigger look.

Until next time…

Keep Your Glass Clean


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